Category: Trust

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Putting the customer first by putting them at the center of everything we do.

Putting the customer first by putting them at the center of everything we do.

Self-Sovereign Identity (SSI) is a model for managing digital identities in which an individual has sole ownership and oversight over how, when and with whom their personal data is being shared. Users who subscribe to this model are able to hold and store all of their information directly on their own device and share for verification without the need of a central aggregator of data (i.e Equifax) - which tend to be highly vulnerable to theft and attack.

Each time you interact with an organization to access services or pay for goods, a large amount of personal information is shared with a variety of agents (for example driver's license, Social Insurance Numbers, emails, etc). Not only is this a cumbersome process for you, but the more information you share the greater the risk is for the security of your data.

Blockchain your identity

Blockchain your identity

Think of all the places your identity is currently stored. Rather than 10-20 different organizations having their own version of your identity, you could go through life with one consistent record, that you completely control, granting other parties access to it when necessary—to open a bank account, get a car loan or be approved for your first mortgage. This is the future ATB is exploring, with the help of blockchain technology. And our starting point is, of course, making banking work for you.

Building a system of trust in the application of AI

Building a system of trust in the application of AI

As ATB Financial (ATB) increases its investment in Artificial Intelligence (AI) via operations and products, it is committed to translating ATB values and principles into the decision-making processes and optimizations of AI. AI presents considerable opportunities to better serve customers, but it also encompasses particularly intricate challenges to value-based decision-making because it introduces complexity, uncertainty, and scale. These features mean that harm is more challenging to evaluate and pre-empt, and that even the smallest decision may have a large long-term effect that is difficult to detect and fix. We are investing in the opportunity AI presents to enhance customer experiences. The intent with this work is to build our capacities to: identify, assess, mitigate, and monitor the ethical dimensions in AI uptake - ensuring ATB leads by example in the ethical deployment of emerging technology.

Baking trust into ATB's AI strategy

Baking trust into ATB's AI strategy

At ATB, we are working with leading edge technology with the goal of serving our customers better. Artificial intelligence is one such technology that we’re working with to achieve this goal. AI holds significant promise for the future, but hand-in-hand with the opportunities AI brings are potential uncertainties, and for some, discomfort.