ATB Ventures creates world-changing products, developed through processes which engage the full team's creativity and curiosity. A true democratization of ideation.
Our focus on human-centered foresight is why Humans of 2030+ has received an honorable mention for Fast Company’s 2022 World Changing Ideas Award in the North American category. We are proud to be among this group of organizations who have been recognized for making the world a better place by tackling the biggest challenges of our time.
The metaverse is likely a concept you’ve heard about numerous times in the last few weeks, but my guess is that it isn’t one you confidently explain to your grandmother just yet, and that’s okay. In this blog we walk through where the metaverse concept came from, where it's going, and why it matters.
Building out scenarios that reflect how markets evolve helps us understand an increasingly competitive future. This whitepaper walks you through our methodology and four scenarios: baseline, growth, decay, and new equilibrium.
Foresight is increasingly becoming a well-respected and valued methodology for strategic planning by organizations and business leaders globally. As a still developing field, where can the power of foresight take us? And how can we adapt it to be more human-centric? Our foresight strategist, Miranda Mantey, walks us through how ATB Ventures plans to keep exploring and inventing meaningful methodology behind what Human-Centered Foresight can do.
Thinking outside the box, failing fast, and experimenting with new technologies are all outstanding attributes of great innovation teams and minds. But what makes the world changers stand out from the great is the focus on the customer. It’s through the development of respect for each other, our individual unique attributes, and our work that we’ve built a culture where we have empathy for not only our customer and end users but for anyone who might be directly or indirectly impacted by the products we put in market - whoever that may be.
Our definition of value extends beyond financial success to include growing inclusivity and how well people thrive in our digital world. Grounded in our core values, we know that building products that people love and trust is the only way to deliver sustainable value.
