With each new digital product entering the marketplace, new data is forming everyday. Yet, with the massive power this data holds come a number of challenges. We're referring, of course, to the heightened vulnerability around personal data and the risks associated with this vulnerability for the everyday Albertan. The mass digitization of records and services resulted in a fractured web of personal data, owned by various parties.
At ATB, we know a key aspect of embracing digital transformation means making massive strides in securing our customer’s personal data. This is why, not long ago, we made a commitment to focus on a collaborative approach to self-sovereign digital identity. As part of our work leveraging blockchain solutions to improve life for Albertans, we’re aiming to place the control of data back in the hands of those who own it - without compromising the seamless experience our customers have come to expect.