News & Stories

Corporate foresight and scenario planning is the discipline of developing the details of various potential future realities so businesses can better react to changes within markets and technologies. Scenario planning works by identifying factors central to changing economies and helps scenario participants recognize and confront their preconceptions related to how they believe the future will unfold.

Underlying assumptions critical to the success of scenario planning include: multiple futures are possible; change (also known as “drivers”) can be identified and studied; and the future can be influenced. This methodology can contribute to multiple verticals of an organization such as risk management, corporate development, innovation, and strategy.

With each new digital product entering the marketplace, new data is forming everyday. Yet, with the massive power this data holds come a number of challenges. We're referring, of course, to the heightened vulnerability around personal data and the risks associated with this vulnerability for the everyday Albertan. The mass digitization of records and services resulted in a fractured web of personal data, owned by various parties.

At ATB, we know a key aspect of embracing digital transformation means making massive strides in securing our customer’s personal data. This is why, not long ago, we made a commitment to focus on a collaborative approach to self-sovereign digital identity. As part of our work leveraging blockchain solutions to improve life for Albertans, we’re aiming to place the control of data back in the hands of those who own it - without compromising the seamless experience our customers have come to expect.

At ATB, we hold the belief that AI may be the biggest and most disruptive technology advancement we see in our lifetimes. The power and reach of machine learning is rapidly expanding into many areas of ATB, and into our everyday lives. The long-term sustainability of any enterprise is predicated on trust and for any data-driven organization, the respectful and ethical treatment of data is core to building reliable AI solutions. Furthermore, an organization-wide governance process needs to be established, to ensure the AI solutions work as intended and the right controls for risks are in place. That starts with our AI Governance.

At ATB, we are working with leading edge technology with the goal of serving our customers better. Artificial intelligence is one such technology that we’re working with to achieve this goal. AI holds significant promise for the future, but hand-in-hand with the opportunities AI brings are potential uncertainties, and for some, discomfort.