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Life at Ventures

Decoding Creativity Pt 2: Lessons from Pigeons and Humans

August 24, 2023

In the second installment of our three-part blog series: "Decoding Creativity", we explore creativity through the research involving pigeons and humans. This blog introduces four behavioral traits for enhancing creativity, drawing lessons from the creative abilities observed in pigeons and advocating for a systematic approach to unlock individual creative potential.

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Decoding Creativity Pt 1: The Origin of Creativity

August 3, 2023

Introducing the first installment of our three-part blog series: "Decoding Creativity". In part one: the origin of creativity, we explore the ever-evolving perspectives on creativity, spanning from ancient Greek civilization to the present day. Witness the remarkable transformation from the belief in divine inspiration to the recognition of individual genius, and explore the origins of creativity and its captivating evolution throughout history.

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Life at Ventures: A Look Inside Our Innovation Funnel

June 2, 2022

ATB Ventures creates world-changing products, developed through processes which engage the full team's creativity and curiosity. A true democratization of ideation.

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