Humans of 2030+
Innate Nature + Contextual Shifts = People of Tomorrow
It would be impossible to build meaningful and trusted foundations for our future digital life without putting humans at the center of our work. As a team that is driving next-generation products and services, we believe that it is our responsibility to understand people’s preferences, concerns, attitudes, and wishes surrounding the future, and utilize these insights at the heart of work.
By doing so, we are ensuring that the future we are creating is not just ideal on a macro level, but also when it is distilled down to individual lived experiences. We are also positioning ourselves to better address the worries and struggles of humans as they transition from knowns of today into the unknowns of tomorrow.
Similarly to human-centered design, ATB Ventures is exploring pain points of future people through our use of human-centered foresight. By marrying customer research with foresight methodologies, we were able to take a data-based approach to build a picture of how people may react and respond to emerging changes and what future people may look like.
01
Innate Nature
Through extensive primary research, we were able to define distinct user groups tied to variables that are unchanged under contextual shifts.
Learn more
02
Contextual Shifts
Using foresight-driven contextual shifts, we mathematically modelled how these changes may affect future wellness.
Learn more
03
People of Tomorrow
Combining innate nature and contextual shifts, we created 2030 Personas and gained an understanding of pain points that have yet to occur.
Learn more
INNATE NATURE
The Wellness Framework
The primary framework leveraged for creating meaningful insights and pain points is a five category wellness framework. By utilizing these wellness categories as a frame of reference, it was possible to identify and probe key areas of an individual’s life, their pain points, and how their innate nature may influence their quality of life.
INNATE NATURE
The Wellness Framework
The primary framework leveraged for creating meaningful insights and pain points is a five category wellness framework. By utilizing these wellness categories as a frame of reference, it was possible to identify and probe key areas of an individual’s life, their pain points, and how their innate nature may influence their quality of life.
Emotional
Emotional wellness refers to the ability to effectively manage feelings, stress, and life experiences.
Financial
Financial wellness refers to satisfaction with current and future financial circumstances.
Occupational
Occupational wellness refers to the personal satisfaction and enrichment individuals receive from their vocation.
Physical
Physical wellness refers to maintaining healthy routines and seeking necessary care and support when needed.
Social
Social wellness refers to having a strong support system, a sense of connection, and a sense of belonging.
Contextual
The Contextual Shifts
The contextual shifts are based on ATB Ventures’ Scenarios of 2030 which were crafted from extensive horizon scanning. The scenarios highlight four vastly different futures and are based on the archetype method of scenario creation.
Learn more about our scenarios through our whitepaper.
Contextual
The Contextual Shifts
The contextual shifts are based on ATB Ventures’ Scenarios of 2030 which were crafted from extensive horizon scanning. The scenarios highlight four vastly different futures and are based on the archetype method of scenario creation.
Learn more about our scenarios through our whitepaper.
Baseline
This scenario highlights a future which stays status quo with current trend trajectories.
Growth
This scenario demonstrates a future where harmonized efforts form an improved global condition.
Decay
This scenario outlines a future where instability is the only guarantee.
New Equilibrium
This scenario outlines a future where progress is enabled by technology and accelerated by society.