Humans of 2030+

Innate Nature + Contextual Shifts = People of Tomorrow

It would be impossible to build meaningful and trusted foundations for our future digital life without putting humans at the center of our work. As a team that is driving next-generation products and services, we believe that it is our responsibility to understand people’s preferences, concerns, attitudes, and wishes surrounding the future, and utilize these insights at the heart of work.

2030 Personas overview

By doing so, we are ensuring that the future we are creating is not just ideal on a macro level, but also when it is distilled down to individual lived experiences. We are also positioning ourselves to better address the worries and struggles of humans as they transition from knowns of today into the unknowns of tomorrow.

Similarly to human-centered design, ATB Ventures is exploring pain points of future people through our use of human-centered foresight. By marrying customer research with foresight methodologies, we were able to take a data-based approach to build a picture of how people may react and respond to emerging changes and what future people may look like.

INNATE NATURE

The Wellness Framework

The primary framework leveraged for creating meaningful insights and pain points is a five category wellness framework. By utilizing these wellness categories as a frame of reference, it was possible to identify and probe key areas of an individual’s life, their pain points, and how their innate nature may influence their quality of life.

INNATE NATURE

The Wellness Framework

The primary framework leveraged for creating meaningful insights and pain points is a five category wellness framework. By utilizing these wellness categories as a frame of reference, it was possible to identify and probe key areas of an individual’s life, their pain points, and how their innate nature may influence their quality of life.

Wellness framework image

Emotional

Emotional wellness refers to the ability to effectively manage feelings, stress, and life experiences.

Wellness framework image

Financial

Financial wellness refers to satisfaction with current and future financial circumstances.

Wellness framework image

Occupational

Occupational wellness refers to the personal satisfaction and enrichment individuals receive from their vocation.

Wellness framework image

Physical

Physical wellness refers to maintaining healthy routines and seeking necessary care and support when needed.

Wellness framework image

Social

Social wellness refers to having a strong support system, a sense of connection, and a sense of belonging.

Contextual

The Contextual Shifts

The contextual shifts are based on ATB Ventures’ Scenarios of 2030 which were crafted from extensive horizon scanning. The scenarios highlight four vastly different futures and are based on the archetype method of scenario creation.

Learn more about our scenarios through our whitepaper.

Contextual

The Contextual Shifts

The contextual shifts are based on ATB Ventures’ Scenarios of 2030 which were crafted from extensive horizon scanning. The scenarios highlight four vastly different futures and are based on the archetype method of scenario creation.

Learn more about our scenarios through our whitepaper.

Baseline

This scenario highlights a future which stays status quo with current trend trajectories.

Growth

This scenario demonstrates a future where harmonized efforts form an improved global condition.

Decay

This scenario outlines a future where instability is the only guarantee.

New Equilibrium

This scenario outlines a future where progress is enabled by technology and accelerated by society.