Foresight is increasingly becoming a well-respected and valued methodology for strategic planning by organizations and business leaders globally. As a still developing field, where can the power of foresight take us? And how can we adapt it to be more human-centric? Our foresight strategist, Miranda Mantey, walks us through how ATB Ventures plans to keep exploring and inventing meaningful methodology behind what Human-Centered Foresight can do.
Thinking outside the box, failing fast, and experimenting with new technologies are all outstanding attributes of great innovation teams and minds. But what makes the world changers stand out from the great is the focus on the customer. It’s through the development of respect for each other, our individual unique attributes, and our work that we’ve built a culture where we have empathy for not only our customer and end users but for anyone who might be directly or indirectly impacted by the products we put in market - whoever that may be.
ATB Ventures has been recognized on the Forbes list of best workplaces for innovators for its portfolio of novel technologies and innovative culture.
I believe that the heart of work is our people - and we have intentionally focused our efforts on building towards a culture that strikes the balance or “sweet spot” between rapid innovation and quality execution as well as great performance and effective teamwork. Learn how we have done this in execution as I walk you through our process.
The vast digital gap between those with access, privacy, and security - and those without - will only become more profound if the concept of trust architecture isn’t inserted into our developments. Building and maintaining this trust is what will enable digital-first marketplaces to thrive.
At ATB Ventures, we had an inkling that people may be losing trust in the companies they share their data with on a daily basis. There’s something convenient about our online experiences, but are we starting to feel like it’s getting just a bit too invasive?
Our definition of value extends beyond financial success to include growing inclusivity and how well people thrive in our digital world. Grounded in our core values, we know that building products that people love and trust is the only way to deliver sustainable value.
